The follow-up to ‘Twenty Twelve’ as Ian Fletcher takes up the position of ‘Head of Values’ at the BBC. His task is to clarify, define, or re-define the core purpose of the BBC across all its functions and to position it confidently for the future, in particular for Licence Fee Renegotiation and Charter Renewal in 2016 and 2017 respectively. Reith was then; this is now. The post is sold to Ian as a chance to influence and shape one of the great British institutions. His job is to think Big Thoughts, but it doesn’t him take long to realise that not only does he not have time to think Big Thoughts, he never has time to think any thoughts at all. Although not a direct sequel to Twenty Twelve (W1A features new situations and new characters) the show does share some of its DNA with Twenty Twelve and does also follow the progress of Siobhan Sharpe (Jessica Hynes), the PR guru behind the Olympics, and her team.